Art entrepreneur Andy Valmorbida launches River-Labs, a new technology platform showcasing real art assets on the blockchain connecting physical and digital fine art

The token will be available to be uniquely minted using credit cards or crypto wallets with no gas fees, in collaboration with Web3 partner Ethereal and technology developer Pipeline.

River Labs

River Labs

NEW YORK, Aug. 18, 2022 (GLOBE NEWSWIRE) — Renowned international art pioneer Andy Valmorbida announced the launch of River Labs, a groundbreaking web3 digital marketplace featuring handcrafted generative digital art from emerging and established artists. River-Labs Mint Pass holders will have access to physical artwork.

Unlike any offering currently available in the Web3 space, River-Labs will manage and provide established and emerging artists with a platform that creates a long-term digital presence, while preserving their legacy and value in the physical art worlds. and digital. River-Labs offers automated royalty allocations to artists and allows art owners to lease display rights in metaverse and virtual reality platforms.

“River-Labs marries culture and utility in the art world”, Valmorbida comments. “It empowers the creative community and offers emerging and established contemporary artists a compelling opportunity to seamlessly enter an emerging market, acting as an incubator and hosting their assets on the blockchain while enabling collectors who otherwise could not not afford original fine art to enjoy their own unique generative artwork.”

“The option to own River-Labs artists’ generative physical artworks on canvas is an industry first, as is the opportunity for collectors and artists to interact in physical spaces, as we We are planning a program of pop-ups and exhibitions during art fairs around the world, as well as a number of social events and exclusive members-only venues around the world in select cities.”

As with all Valmorbida ventures, philanthropy is an integral part of the River-Labs plan. The launch of River-Labs will include that of its River-Labs Artists Foundation, an advocacy and education organization focused on helping educate, exhibit and curate artists while providing resources and networking opportunities to help them in their foray into the digital art space. The intention is to have the Foundation with a permanent setting in Florence, Italy, which will feature artists in line with the Foundation’s vision, as well as ancillary installations, the first in New York.

Conservative Jordan Watsonwith four million followers on Instagram @LOVE.WATTSwill select prominent artists from its platform to participate in the River-Labs program. @LOVE.WATTS enjoys the highest commitment from influential companies and individuals such as PaperMag, Gigi Hadid, Murakami, Madison Beer, Cara Delevingne, The Chain Smokers, The Weeknd, Paris Hilton, Playboy, Rihanna and Sotheby’s.

“We are delighted to support the launch of this unique digital proposition based on accessibility, unbridled creativity and the artists behind it”, watts comments. “There is no progress without creativity.”

Known for its reliable impact and technical expertise, Pipeline Marketing will collaborate with River-Labs on designing a digital marketplace to support their artists and bridge the gap between Web 2.0 and Web 3.0.

“Pipeline is delighted to have the opportunity to work with the experienced team at River-Labs,” said Jonathan TeplitskyCEO of Pipeline. “Digital art on the blockchain is more than art; it’s ‘life meets art’. As an interactive digital tool, they offer a unique opportunity for collectors to interact with their favorite artists and to discover new ones. It’s exciting to be at the forefront of an industry with untapped potential, and it’s even more inspiring to have partners who share our vision for the future.”

Ethereal will spearhead the integration of artists and culture from the digital and physical communities that River-Labs is launching to accompany the project.

Says the Founder and CEO of Ethereal Stephen SaboThe Web3 ecosystem is still in its infancy and only a small percentage of brands and media companies, nonetheless artists, have settled in the space. River-Labs is uniquely designed to help artists capitalize on white space while positioning them ahead of the inevitable digital marketplace.” He added, “Over the next 5 years, every major consumer, brand or media company – and artist – will need to be there and late adopters will need to acquire or spend more to catch up.”

Born in Australia and raised in the United States, Andy Valmorbida is an art entrepreneur, collector and pioneer of the “pop-up” gallery model, who has also been instrumental in popularizing street art for two decades. A spokesperson for his generation when it comes to identifying emerging trends in the art market and promoting contemporary talent, Valmorbida has organized more than 45 temporary exhibitions in 12 different countries. Over the past two decades he has launched and been credited with the careers of Richard Hambleton, Retna and Futura and has partnered with major international brands, public figures and art institutions including Giorgio Armani, Amfar, Phillips, Vistajet , Bombardier Aerospace, RVCA, P. Diddy and Jimmy Iovine, to name a few. Valmorbida cemented its entrepreneurial success by combining its creative vision and guerrilla marketing.

River-Labs is a digital marketplace hosting art history and curating cultural programs for collective ecospheres grounded in contemporary and urban art. River-Labs will manage and provide established and emerging artists with a platform that increases their relevance and establishes a long-term digital presence, preserving their legacy in the physical and digital art worlds.

@LOVE.WATTSfounded in 2015 by visionary curator and outlier Jordan Watson, is a digital platform with four million subscribers that has pioneered contemporary art and culture across multiple channels, such as @wattsweb3, @watts.onand

Pipeline Marketing works with clients to build and manage custom branded marketplaces with crypto and credit card integrations, which helps with brand engagement and revenue generation. A turnkey white-label solution that can be used within 30 days, Pipeline deploys, manages and personalizes each custom Marketplace. Learn more about

Ethereal organizes Web3 and blockchain solutions for a global clientele. From blockchain strategy and DAO creation to community design and management, we have all the bases covered to help businesses navigate the new and ever-changing digital age, providing technology and communication solutions tailored to meet their needs. Ethereal’s team of experts and industry leaders – including professionals with deep expertise in consulting, creative media, entertainment law, investment banking and Web3 technology – finds unique ways to grow and educate brands in the digital space.

Contact person: Don Povia

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River-Labs: real artistic assets on the blockchain

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